Media and Press

HSY officially appointed as LRBT’s Global Goodwill Ambassador
Hassan Sheheryar Yasin, popularly known as HSY, has been officially appointed as the Global Goodwill Ambassador for Layton Rehmatulla Benevolent Trust (LRBT)….

HSY takes charge as Creative Director for upcoming Pakistani film
Flamboyant, energetic and quite the talker, designer Hassan Sheheryar Yasin, also known as Sheru…
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5 Things That Make HSY’s Khayaal An Example Of Excellence In Design

The niche of Pakistani couture is quite a difficult realm to wrap one’s head around, but those who have a grounding in fashion….
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For designer HSY, acting is putting himself at zero and starting from scratch.
The designer reveals his workouts are customised to his roles, how he got over his fear of .…
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Umber Ahmad, the CEO and founder of Mah-Ze-Dahr Bakery, first connected with Ray Crisara.
My friends insisted on creating an online dating profile for me,” Umber says. “…
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Baraat function of Maryam Nawaz’s son Junaid Safdar in Islamabad.
After a week-long pre-wedding festivities of Maryam Nawaz’s son Junaid Safdar, a grand baraat ceremony was held ..…
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Designer HSY’s ‘Mastt Mahol’ birthday was a star-studded affair that no one wanted to miss out on.
Designer Hassan Sheheryar Yasin (HSY) really …
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Soaring High: HSY launches 5 luxurious fragrances in collaboration with Conatural.
One thing about Hassan Sheheryar Yasin ( HSY ) that cannot be denied is the fact that he always surprises the world…
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HSY collaborates with Conatural to bring luxury in a bottle.

Fashion designer Hassan Sheheryar Yasin aka HSY has teamed up with the premium beauty brand Conatural on an exclusive Eau De Parfum collection…
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HSY Offers Old World Charm & Modern Brilliance With ‘Legion’ Menswear Collection.
Bespoke suiting within the Pakistani fashion industry remains one of the few last frontiers within couture…
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HSY Mesmerises As Master Mangshi In Ishrat Made In China.
It’s just usual for anyone to root for a hero but there’s one specific villain we have in mind that will surely leave you speechless…
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ARY People’s Choice Awards: Here’s Everyone Who Won Big!
ARY Digital proudly conducted its first “ARY People’s Choice Awards”…
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HSY on teaming up with NOWPDP, Kashf Foundation for sustainable fashion.
Designer Hassan Sheheryar Yasin, better known as HSY, never ceases to amaze. Recently, the …
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Another piece of the puzzle: Junaid Safdar to wear clothes designed by HSY at his wedding festivities.
December is the official Pakistani wedding season and this time around we’ve got …
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Sania Mirza’s noteworthy outfits by Pakistani designers.
During the couple’s Pakistan trip, the ace Indian tennis player was spotted in ensembles designed by local designers …
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TEdit X HSY
Playing dress up with HSY’s resort collection.
HSY adds an exclusive resort collection “Mykonos” to his fashion realm inspired by …
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THE ICON INTERVIEW: ‘THE ONLY ONE I DO BET ON IS MYSELF’
There have been interviews revolving around a new collection that he has designed …
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What is the Tuk Tuk March and why did celebrities take part in it?
Did you see pictures and videos on social media of a host of local celebrities together at …
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HSY lends support to differently-abled designers.
Time and again we come across various celebrities, who devote considerable time to different …
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Heart To Heart with HSY.
Every one wakes up with this fear… What if I have nothing ? What if all is taken away ?… I have been there, I don’t have anything to …
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HSY goes Hollywood.
Last week, Hollywood beauty Brooke Shields was seen wearing a custom-made HSY gown at …
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Kashf Foundation celebrates a milestone 20 Years as the leading women focussed microfinance institution in Pakistan!
The Kashf Foundation, founded in 1996 as …
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A 20-year journey: HSY tells Kashf Foundation’s story in this exhibition.
Kashf Foundation, a specialised and women-focused microfinance institution, collaborated with …
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Stitches in time.
Roshaneh Zafar collaborates with HSY to celebrate 20 successful years of Kashf Foundation. Championing the cause of women empowerment …
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HSY FEATURED IN SCHON MAGAZINE
Before I start, here is what you need to know (just in case you don’t) Conde Nast is one of …
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HSY – Unapologetic glamour.
The secret behind the success of brand HSY may well be that the man HSY has never been one to shy away from publicity. Be it a …
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