Celebrating the Women of Substance with Khoobsurat
HSY presents its special couture collection, Khoobsurat, which celebrates the women who are radiating with unabashed glamour, and who carry every look with nothing, but perfection. Khoobsurat, which means beautiful in Urdu, is a collection that showcases the resplendent charm of women who embrace their true selves, and who are fearless, strong, and resilient. Khoobsurat features five exquisite ensembles, each meticulously handcrafted by skilled craftsmen with the finest materials and a lot of devotion and love. Each ensemble reflects the essence of our brand, which is classic, yet intricately ingrained in the art of couture. Each ensemble also captures the mood and personality of the modern Pakistani woman, who is elegant, confident, and versatile. The collection features the absolutely beautiful and talented Sanam Saeed, who is the perfect muse for Khoobsurat. Sanam Saeed is a renowned actress, model, and singer, who has won several awards and accolades for her work in the Pakistani entertainment industry. She is also a woman of substance, who is fearless and represents the modern Pakistani woman in the campaign.
The Khoobsurat ensembles
Take a sneak peek at the dazzling ensembles made with love through and through.
Aarzu: The statement saree
Aarzu, which means desire in Urdu, is a saree that beautifully captures the elegance of antique golden hues. This saree is meticulously crafted, with a textured silk skirt as its base. It is layered with two different drapes, one in organza with wide borders and the other in net with heavily embellished handwork. Worn over a sequined and beaded statement corset, this ensemble is perfect for those who want to make a statement. Aarzu is inspired by the Mughal era, which was known for its opulence and grandeur. The saree reflects the rich heritage and culture of Pakistan, as well as the contemporary style and sensibility of the modern woman. Aarzu is a saree that is sure to turn heads and make you feel like a queen.
Khuwaab: The regal bridal gown
Khuwaab, which means dream in Urdu, is an exquisite
bridal gown in off-white, featuring a regal silhouette fully embroidered with intricate hand embellishments in gold and silver hues, creating a mesmerizing play of light that casts a magical aura all around. The voluminous form flows gracefully from the waist, delicately crafted from organza with delicate lace on the sleeves. Complemented by a net veil that adds an enchanting touch to the entire ensemble. Khuwaab is inspired by fairy tales, which are full of romance and fantasy. The gown reflects the dreamy and whimsical nature of the bride, as well as the elegance and sophistication of the HSY brand. Khuwaab is a gown that is sure to make you feel like a princess on your big day.
Andaaz: The royal bridal ensemble
Andaaz, which means style in Urdu, is a royal bridal ensemble, meticulously crafted in the hues of french beige blended with sepia. Embellished with intricate rose gold handwork, with a hint of silver, the ensemble consists of a
farshi gharara, made in organza, paired with a beautifully tailored straight organza shirt and a dupatta with wide borders, featuring elaborate patterns and shimmering details that showcases regality. Andaaz is inspired by the Pakistani culture, which is rich and diverse. The ensemble reflects the traditional and cultural values of the bride, as well as the modern and trendy flair of the HSY brand. Andaaz is an ensemble that is sure to make you feel like a royalty on your big day.
Aaina: The timeless fusion
Aaina, which means mirror in Urdu, is a pearl-white ensemble that is the perfect fusion of timeless and modern. It exudes a radiant charm with its interplay of sequins, intricate thread work, and glistening crystals. The set features a finely tailored organza shirt and dupatta, perfectly paired with silk palazzo pants adorned with cut dana. Aaina is inspired by the mirror work, which is a traditional embroidery technique that uses small pieces of mirror to create dazzling patterns and designs. The ensemble reflects the sparkling and vibrant personality of the woman, as well as the classic and chic style of the HSY brand. Aaina is an ensemble that is sure to make you shine and dazzle.
Uraan: The graceful drapery
Uraan, which means flight in Urdu, is an ensemble enveloped in graceful drapery, presenting a subtle and soothing shade of creamy beige. Comprising a gown gracefully layered over a bustier and a skirt, each piece is meticulously crafted from a breathable hand-woven fabric that harmonizes style with comfort. Uraan is inspired by the flight of birds, which symbolizes freedom and joy. The ensemble reflects the adventurous and spirited nature of the woman, as well as the elegant and refined taste of the HSY brand. Uraan is an ensemble that is sure to make you feel free and joyful.
Conclusion
HSY Khoobsurat Collection is a celebration of the resplendent charm of women who embrace their true selves, and who are fearless, strong, and resilient. The collection features five exquisite ensembles, each meticulously handcrafted by skilled craftsmen with the finest materials and a lot of devotion and love. The collection also features the absolutely beautiful and talented Sanam Saeed, who is the perfect muse for Khoobsurat.
