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Hassan Sheheyar Yasin

HSY is led by Hassan Sheheryar Yasin, an accomplished fashion designer who was salutatorian of the PIFD, Pakistan Institute of Fashion and Design. He is also on the Board of Directors of La Chambre Syndicale De La Couture Parisienne in France

It Takes A Village

It takes dozens of hardworking and committed artisans to create a single wedding dress at our atelier. Each dress fabricated at HSY involves a fleet of researchers, designers, sourcers, dying experts, stitchers, embroiderers, motif developers, adda workers, production analysts, quality assurers, all the way to the staff responsible for ironing, packaging, delivery, and customer support. Day in and day out, together we make it happen for you – each one of our team members is important, playing a role to make your big day perfect.

Media & press coverage

Kashf & nowpdp


HSY Traditional Dresses Collections

kashf & NOWPDP

HSY has worked with many charities. One of them is KASHF Foundation, a specialized women-focused microfinance institution. HSY presented a special 20-piece prêt collection for their 20-year commemoration of socially empowering 1.7 million women across Pakistan. Additionally, as a NOWPDP Goodwill Ambassador, HSY has inspired countless differently-abled students across Pakistan.

In His Own Words

“We are a brand that incorporates and revolves around family values. Why do people come to us? They come to us in the crucial time of their life when their son or their daughter is about to get married. We are a bridal house at the end of the day. Every service we provide is basically a solution for their wedding. Shadi ka jora, Mehandi ka jora, Baraat ka jora, Shadi ki Sherwani, Walima ka suit. We are basically a wedding house that provides wedding solutions. We try to instill a sense of ‘Khandanipann’ in everything we do. And why? Because people come here and they are nervous. They need two things, Good Ikhlaq and information. HSY is not only about the clothes, but also about the premium service. We talk in the best of manners and interact with you openly in our studio to tell you what we can do for you or can’t do for you. We talk about customs. We’re very big on starting something new on Fridays as it a Mubarak day. We start each assignment by distributing meetha among the poor, in our workers, in Masjids before we start our work. And we want clients to be a part of it. Not to give us money, but to actually provide us with the meetha. If they want something else, we can give contact for different charities they can donate food to. These practices are very important to us. We believe in rasms like Dudh Pilai, rasm of Mun Dekhai. We believe in all the traditions in a wedding. We are a brand that is traditional, luxurious and believes in heritage. We encompass those values in our brand that no other brand is talking about. We are for Pakistani people who believe and want to embrace this.”

The Festive Boutique

September 30, 2023
Saturday – 10:00 AM to 7:00 PM
Ballroom, Address Sky View Hotel, Dubai


Book an appointment
with HSY in Dubai

Dates available: 4th, 5th & 6th October


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