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  /  Traditions

Traditions

A TRADITIONAL COUTURE BRAND

Constructed by hand from start to finish, experience exclusive custom-fitted high-end traditional fashion designer clothing and accessories. HSY is one of the largest luxury couture brands in Pakistan. With deep roots in our culture and heritage, we design timeless and classic pieces by putting hereditary craftsmanship onto silhouettes that are both modern and culturally inclined. We are known for our distinctive use of colors, quality of fabrics, intricate embroideries, and a gloriously, rich cultural aesthetic. Each attire is meticulously tailored to provide a unique HSY experience.

Kainchi-chalai rasam 0
Our artisans, our backbone 0
Taking pride in what is ours 0
Asian Weddings 0

YOU ARE A QUEEN

A queen should look her best on her special day – the wedding day. We introduce you to a whole new couture experience where we design your bridal outfit, tailored to perfection. We know how to make your big day memorable, which is why we provide you with the ultimate HSY experience.

TAKING PRIDE IN WHAT IS OURS

We believe in keeping our traditions and culture alive. The essence of HSY lies in including historic heritage in modern designs to create a timeless masterpiece.

ASIAN WEDDINGS

An Asian wedding ceremony often involves days of planning a single event for a picture-perfect memory. For this, we create luxury outfits tailor-made to perfection. Each dress is handcrafted with creative embellishments by our artisans.

KAINCHI-CHALAI RASAM

A ritual to earn blessings: We commence with the production of all our orders on Friday as it is a blessed day. A special dua is made before beginning each order. We ask our clients to bring anything sweet from their side, often labelled with the names of the respective bride and groom, which is distributed among our labor and craftsmen, after which the order is proceeded.

OUR ARTISANS, OUR BACKBONE

We’re proud of our artisans who work tirelessly to make sure that the quality of their handwork is not compromised. Along with keeping the traditional crafts alive, we ensure that our craftsmen are up-to-date with the modern techniques as well. This helps the brand flourish and encourages the artisans to prosper on an individual level too.

HELPING COTTAGE INDUSTRY

To make our brand more inclusive, we are always looking for opportunities to engage with local cottage industries and talented differently-abled individuals. NOWPDP and KASHF Foundation are two of the organizations we primarily work with. This approach also empowers such marginalized communities and encourages them to strive harder for their betterment.

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