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HSY's Dubai Odyssey

HSY’s Dubai Odyssey


Dubai recently played host to an impressive gathering of Pakistan’s fashion elite, who came together for a remarkable series of events. These exclusive trunk shows and independent exhibits were meticulously curated, presenting a dazzling array of fashion and accessories just in time for the upcoming wedding season and the Indian festival of Diwali.

The event was a grand showcase, attracting the crème de la crème of the fashion worlds from Pakistan and India, and naturally, HSY was at the forefront, standing alongside both emerging and established design luminaries. This glamorous event catered to an elite, multicultural crowd in Dubai, merging cultures, styles, and a passion for exquisite fashion. It was indeed a testament to the thriving fusion of fashion and creativity between these two nations.

Event 1: The Festive Boutique 

In a nod to the flourishing trend of curated trunk shows, The Festive Boutique, meticulously organized by Boulevard One on September 30th, united a stellar lineup of renowned designers.

At this event, HSY introduced their much-anticipated – Trousseau Collection, offering exclusive discounts to those who made their orders on the spot. The response from clients was nothing short of enthusiastic, as they embraced every facet of this captivating collection.


Event 2: The Pop-up store

Our next exciting event was a pop-up store at Boulevard One Studio. From the 4th to the 6th of October, we showcased our brand-new couture collection, specially curated for the upcoming wedding season. This exquisite collection featured a wide range, from Bridal Wear to Sherwanis, and our latest trousseau collection.

Exclusive appointments were made by our diverse and discerning clientele, all eager to explore the timeless, and thoughtfully priced outfits on display. What made this event truly unique was the opportunity for our clients to witness the design prowess of HSY himself. He worked his magic right there, crafting their dream ensembles on the spot, and the response from the clients was nothing short of amazing. It made for an unforgettable experience for all who attended.


Event 3: The Festive Vibe

Our final one-day event, ‘The Festive Vibe,’ unfolded as a one-day spectacular on 7th October 2023, against the picturesque backdrop of Anantara Downtown Dubai. This event specifically catered to our Indian audience in celebration of the Diwali festival. Here we displayed our trousseau collection, complemented by an exquisite selection of Luxury Formals and Festive Menswear. We were delighted to witness the warm response from our cherished clients, who reveled in the festive charm that HSY brings to every occasion.



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