For the love of a traditional WEDDING
HSY is a Haute Couture brand exhibiting culture and heritage of South-Asian weddings. We merge traditional techniques with modern methods, putting together a couture experience, specially designed to cater each of our clients. Made with a lot of thought and love, our collections include timeless and classic pieces, both modern and culturally inclined, leaving you with a royal wedding experience..
media & press coverage
Stars Wear HSY
HSY is well known across the fashion industry. It’s no wonder that HSY has become the first choice for various well-known local and international celebrities. HSY blends the fabric quality, tailor-made couture experience, and Haute embroideries to bring an ideal couture experience for everyone.
Bilal Abbas Khan
Zara Noor Abbas
Over the years Hassan has won many awards for HSY. His notable awards include Lux Style Fashion Designer of the Year (2005), Ahlan Fashion and Lifestyle Awards, The Most Stylish Fashion Icon at the MTV Style Awards, and Style Guru of the Year by Indus Style Awards. Moreover, Hassan’s talents to direct and choreograph motion pictures have led to award wins like the Pakistan Film Award, the Graduate Film Award, and the National Film Award.
Our local traditions are the origin of our inspirations. At HSY we take pride in our culture and heritage which blend together to create a timeless couture experience for each client. We are a brand that preserves the smallest details to create the perfect attire. This motivates us to make your big day special, as it’s the start of your whole new journey ahead.
kashf & NOWPDP
HSY has worked with many charities. One of them is KASHF Foundation, a specialized women-focused microfinance institution. HSY presented a special 20-piece prêt collection for their 20-year commemoration of socially empowering 1.7 million women across Pakistan. Additionally, as a NOWPDP Goodwill Ambassador, HSY has inspired countless differently-abled students across Pakistan.
HSY is led by Hassan Sheheryar Yasin, an accomplished fashion designer who was salutatorian of the PFID, Pakistan School of Fashion Design. He is also on the Board of Directors of La Chambre Syndicale De La Couture Parisienne in France, a governing body for France Fashion Industry. We operate as a fully functioning organization with a growing team of more than 150 designers, artisans, craftspeople, stitchers, tailors, embroiderers, security, sales, marketing, admin, and finance personnel. Together, we work to make your big day perfect.
IN HIS OWN WORDS
“We are a brand that incorporates and revolves around family values. Why do people come to us? They come to us in the crucial time of their life when their son or their daughter is about to get married. We are a bridal house at the end of the day. Every service we provide is basically a solution for their wedding. Shadi ka jora, Mehandi ka jora, Baraat ka jora, Shadi ki Sherwani, Walima ka suit. We are basically a wedding house that provides wedding solutions. We try to instill a sense of ‘Khandanipann’ in everything we do. And why? Because people come here and they are nervous. They need two things, Good Ikhlaq and information. HSY is not only about the clothes, but also about the premium service. We talk in the best of manners and interact with you openly in our studio to tell you what we can do for you or can’t do for you. We talk about customs. We’re very big on starting something new on Fridays as it a Mubarak day. We start each assignment by distributing meetha among the poor, in our workers, in Masjids before we start our work. And we want clients to be a part of it. Not to give us money, but to actually provide us with the meetha. If they want something else, we can give contact for different charities they can donate food to. These practices are very important to us. We believe in rasms like Dudh Pilai, rasm of Mun Dekhai. We believe in all the traditions in a wedding. We are a brand that is traditional, luxurious and believes in heritage. We encompass those values in our brand that no other brand is talking about. We are for Pakistani people who believe and want to embrace this.”