“We are a brand that incorporates and revolves around family values. Why do people come to us? They come to us in the crucial time of their life when their son or their daughter is about to get married. We are a bridal house at the end of the day. Every service we provide is basically a solution for their wedding. Shadi ka jora, Mehandi ka jora, Baraat ka jora, Shadi ki Sherwani, Walima ka suit. We are basically a wedding house that provides wedding solutions. We try to instill a sense of ‘Khandanipann’ in everything we do.  And why? Because people come here and they are nervous. They need two things, Good Ikhlaq and information. HSY is not only about the clothes, but also about the premium service. We talk in the best of manners and interact with you openly  in our studio to tell you what we can do for you or can’t do for you. We talk about customs. We’re very big on starting something new on Fridays as it a Mubarak day. We start each assignment  by distributing meetha among the poor, in our workers, in Masjids before we start our work. And we want clients to be a part of it. Not to give us money, but to actually provide us with the meetha. If they want something else, we can give contact for different charities they can donate food to. These practices are very important to us. We believe in rasms like Dudh Pilai, rasm of Mun Dekhai. We believe in all the traditions in a wedding. We are a brand that is traditional, luxurious  and believes in heritage. We encompass those values in our brand that no other brand is talking about. We are for Pakistani people who believe and want to embrace this.”