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HSY

+92 300 846 8549

Our Couture Process

Beautiful things take time. At HSY, an elegant dress goes through an in-depth creative process before it is shipped to you. Our experienced artisans handpick quality materials to craft a masterpiece, custom-made for each client
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INITIAL CONSULTATION
Here we welcome you, get to know you and start planning your dream wedding look!

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RESEARCH AND DEVELOPMENT
We constantly develop new ideas by combining traditional crafts with contemporary methods to create the perfect look, according to your preference.

02

THE PERFECT COLOR
Colors showcase character, passion and emotions. Keeping this in mind, our experts carefully devise a color palette that embodies your personality entirely.

03

SKETCH TO PERFECTION
Our fashion designers listen carefully to the kind of look you want and reflect your thoughts on paper.

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SAY ‘YES’ TO THE DESIGN
Once we have your approval, our mission ahead is clear; bringing your dreams to reality by creating the perfect ensemble.

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PRODUCTION TEAM ANALYSIS
Next, our production team develops a plan on how to move forward with the fabrication. We take pride in ensuring that the entire process is completed on time and with precision.

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THE MOST LUXURIOUS MATERIALS
We believe that the canvas is as important as the painting, and therefore choose only the finest fabrics and the most luxurious materials for your dress.

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DRAPING AND  FITTING
Our couturiers develop a mockup in toile fabric to ensure that the fitting is flawless and exactly as you imagined, before proceeding on to the final fabric.

08

THE DYING PROCESS
We believe in sustainability and therefore use organic dyes that leave no carbon footprint on the environment.

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PATTERN MAKING
Our experienced tailors develop a technical drawing on paper according to your measurements, which is further transferred on fabric.

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MOTIF DEVELOPMENT AND ARTWORK
Holding on to the geometric ethos of the region, our motif development and artwork is inspired from our culture and is converted into surface embellishments that are uniquely HSY.

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FRAMEWORK SETTING
The delicate process of setting a motif onto a frame is not only time-consuming, but also requires great attention to detail. 

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HAND EMBELLISHMENTS
Our craftsmen are skilled in the art of hand embroidery and they carefully develop embellishments that depict our signature style.

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STITCHING
The refined fabric is then proceeded to the stitching unit, where our expert tailors bring the outfit to life.

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STEAM IRONING
The tailored outfit is then steam ironed to give it a pristine look.

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FINISHING
Once the ensemble is completed, it goes through a process of finishing, where any thread or beads that may be out of place are fixed, making it look flawless.

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QUALITY
Our thorough quality control check results in the final product being nothing, but absolute perfection.

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TRIAL
We recommend a trial before the final delivery, to ensure that the dress fits seamlessly on your body.

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PACKING
Our packaging is done meticulously to ensure that none of the embroideries cling to each other. If re-packaged correctly after use, the outfit can be preserved for generations to come.

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WORLDWIDE DELIVERY
Once the outfit is ready and packed, you have the option to collect it from our studio or have it shipped to you. We deliver worldwide!

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