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A man of many talents, Hassan Sheheryar Yasin, famously know as HSY is one of the greatest names in the fashion industry. He is also an exuberant TV host, actor, and philanthropist. The year 2000 marked the introduction of his own fashion label, HSY. What started as a bridal and formal wear couture house, soon became one of Pakistan’s most extravagant and recognized brands. It is now one of the top choices worldwide when it comes to luxury wear.


It takes dozens of hardworking and committed artisans to create a single wedding dress at our atelier. Each dress fabricated at HSY involves a fleet of researchers, designers, sourcers, dying experts, stitchers, embroiderers, motif developers, adda workers, production analysts, quality assurers, all the way to the staff responsible for ironing, packaging, delivery, and customer support. Day in and day out, together we make it happen for you – each one of our team members is important, playing a role to make your big day perfect.


HSY is one of the largest luxury couture brand in Pakistan. With deep roots in our culture and heritage, we design timeless and classic pieces by putting hereditary craftsmanship onto silhouettes that are both modern and culturally inclined. We are known for our distinctive use of colors, quality of fabrics, intricate embroideries and a gloriously, rich cultural aesthetic. Each attire is meticulously tailored to provide a unique HSY experience. 

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